Instagram is an online photo-sharing, video-sharing and social networking service that offers users the ability to upload photos and videos, apply digital filters, and share them on a variety of social networks, such as Facebook, Twitter, Tumblr and Flickr.
Instagram was created by Kevin Systrom and Mike Krieger, and was launched in October 2010. The service gained popularity quickly, in April 2012 reaching 100 million registered users. Instagram is distributed through the App Store, Google Play and Windows Phone Store. The service was purchased by Facebook in April 2012 for about $ 1 billion. In 2013, Instagram grew by 23%, while Facebook, the parent company, by only 3%.
Instagram is one of the most used social networks in communicating companies with consumers. According to published data, there are 25 million business accounts on Instagram, and over 80% of Instagram users in the world follow a business account.
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